The brand was already iconic to its audience. It just wasn't being found.

So we stopped marketing it like a product and started marketing it like the institution it is, restructuring the creative strategy and media mix. Online finally caught up, achieving 3.5× growth in a year. #PaidMedia #EcommerceGrowth #CreativeStrategy

Inherited a broken Google Ads account bleeding $120 per lead. Left it at $35.

The CPA wasn't a bidding problem; it was a funnel problem. Diagnosed the account, split Meta for prospecting and Google for capture, scripted the founder's video creative, ran the whole thing hands-on. Two quarters. #LeadGen #GoogleAds #Meta